2023 - 2024
Senior Creative Director
Walgreens Boots Alliance
Chicago, IL
• Led the execution of the new brand expression across all channels including brand campaigns, seasonal campaigns, owned brand packaging, digital, and in-store customer experiences.
• Executive creative leader of the in-house W Creative studio brand team of 40+ employees including creative directors, associate creative directors, designers, photographers, and writers.
• Created a new organizational structure of the creative team following significant layoffs and led the change management on scopes of work, culture, and process.
2023
Interim Vice President, Creative
Starbucks Coffee Company
Seattle, WA
• Interim executive leader of the Starbucks Global Creative Studio, an in-house creative studio organization of 65+ employees including creative directors, associate creative directors, creative services, designers, writers and visual merchandisers.
• Led global brand expression and execution across all channels including brand campaigns, seasonal campaigns, digital and in-store customer experiences, paper goods and packaging.
• Oversaw and rolled out a new organization design of the studio to increase productivity, support business goals and promote growth and development within the team.
2020 - 2023
Senior Creative Director
Starbucks Coffee Company
Seattle, WA
• Creative Director responsible for leading the brand expression direction for the Starbucks Global Brand Book. This defined and directed the brand strategy, voice, look and feel to show up consistently across the globe.
• Led multiple omni-channel brand and seasonal campaigns including trend research, creative strategy, graphic design, award-winning packaging design, illustration, visual merchandising, photography, film, typography, and copy.
• Defined a new global creative ecosystem of tools and guides to support global seasonal campaigns across in-store and digital channels to achieve a consistent global brand expression.
2015 - 2020
Creative Director
Starbucks Coffee Company
Seattle, WA
• Led the team responsible for the new creative expression that reflected the new brand strategy of a branded house “House Style” from a house of brands.
• Led new core design systems based on new creative expression for paper goods, in-store signage, retail lobby, food packaging, merchandise packaging, digital experiences and the roll out to global markets.
• Led the Starbucks Reserve Brand creative team that launched six global Roasteries, Starbucks Reserve bars and Princi stores. This scope included branding, creative expression, merchandise design, visual merchandising, in-store signage systems, packaging, social media, web design, and launch events around the world.
2012 - 2015
Creative Manager
Starbucks Coffee Company
Seattle, WA
• Led the retail concept for the first Starbucks Reserve Roastery in Seattle. This scope included merchandise design, brand collaborations and product curation. Partnered with Store Concepts to design custom retail fixtures and displaywares.
• Concepted and led the retail visual merchandising vision for new store concepts including the Tazo Tea store, and multiple Teavana Tea Bars.
• Led in-store retail lobby and food case signage design for Starbucks.
2010 - 2012
Senior Visual Merchandiser
Starbucks Coffee Company
Seattle, WA
• Led successful visual merchandise presentations of 2011 Starbucks brand refresh, Starbucks VIA launch, Frappuccino Blended Beverage refresh, Starbucks Iced VIA launch and Starbucks Refreshers Beverages launch.
2008 - 2010
Visual Merchandiser
Starbucks Coffee Company
Seattle, WA
• Created multiple seasonal retail and food visual merchandising presentations including direction on merchandising, signage, fixturing and operational execution.
2007
Visual Merchandiser
Hanna Andersson
Portland, OR
• Developed merchandise presentations that met merchant/inventory strategies, business goals and supported the Hanna Andersson brand.
• Generated merchandising communications to retail stores including text, schematics, diagrams, photography and instructions that showed stores how to properly execute visual presentation standards for merchandise, fixture, and signage.
• Assisted with new store openings and trained new employees on visual presentation standards.
2004 - 2007
Visual Communications Designer
Starbucks Coffee Company
Seattle, WA
• Generated Siren’s Eye communication tool provided to retail stores including text, schematics, diagrams, and instructions that show stores how to properly execute visual presentation standards for merchandise, fixture, and signage.
• Improved communication materials in design, format, and layout creating clearer tools that helped stores to better execute visual presentations.
• Coordinated production, routing to clients, editing, printing and delivery of communication materials monthly to 7,000+ retail stores.
Key Skills
• Deep knowledge and experience in creative strategy, branding and creative expression for brands, sub-brands, campaigns and co-branding.
• Collaborates effectively with cross-functional clients and external agencies to achieve business objectives and drive consistent brand execution.
• 10+ years of experience with organization design considering business, people development, and productivity. Including large-scale reorganizations.
• Proficient with Adobe Creative Suite, Microsoft Office applications, SketchUp 3D Design, Miro and Figma.
Education
1999 - 2002
Northwest College of Art
Poulsbo, WA
• Bachelor of Fine Arts, graphic design
• Bachelor of Fine Arts, fine art
Awards & Press
• 9th Annual Shorty Awards winner in retail and e-commerce - Disability Pride Shorty Awards
• 2023 Dieline award winners revealed - In house 1st place Starbucks Coffee Packaging Redesign Dieline
• Starbucks coffee packaging redesign deliberate in its updates Dieline
• Starbucks just publicly deconstructed its brand—here’s why Fast Company