Starbucks Coffee Packaging 2022
Ben was brought in to help take over a project that was important to Starbucks: the new design of Starbucks coffee packaging. He joined the project to give the team a new creative vision. This vision included referencing the past legacy of Starbucks coffee art and inspiration from Starbucks Reserve packaging. The result was an award winning line up of global packaging that features illustrations from 10 different internal designers and new coffee stories.
Coffee Packaging Line Up for US/Canada Markets
Internal Sizzle Reel for Launch with International Market Designs
My role
Creative Director
Team size
Associate Creative Directors, Senior Designers, Senior Writer, Associate Project Manager
Problem to solve
Create a new packaging design system that incorporates customer insights to improve navigation and make it easier to understand roast type. Continue to build on legacy of expressive packaging through visual storytelling with a new illustration style.
Scope
Trend and market research, multiple concepts, style guides
Key stakeholders
Marketing, Merchants, Legal, Chief Marketing Officer, Chief Executive Officer
Timeline
9 months
Duration in market
10 years