Walgreens Private Label Packaging 2024
New packaging design systems for Walgreens private label brands. A key business priority to expand owned brand assortments and apply new brand expression.
Beauty and Personal Care
Mask Assortment
Premium Beauty Swaps
Packaging Design Systems for Premium Beauty, Free and Pure, Baby and Women’s Wellness
My role
Senior Creative Director
Team size
Creative Director, Associate Creative Directors, Senior Art Directors, Senior Writer, Associate Project Manager
Problem to solve
Create private label packaging design systems for Women’s Wellness, Baby, Premium Beauty and Personal Care. Oversee outside production agency through style guides and full assortment expansion.
Scope
Trend and market research, multiple concepts, testing, style guides
Key stakeholders
Marketing, Merchants, Legal, Chief Customer Officer
Timeline
7 months for initial launch of Women’s Wellness, 5 months for Premium Beauty and Personal Care
Duration in market
5-10 years