Starbucks Holiday Campaign 2021

Setting a vision and leading teams through creating and executing the largest global omni-channel campaign of the year for Starbucks.

Concept Mood Board

My role

Creative Director

Team size

Senior Associate Creative Directors, Senior Designers, Designers, Senior Writer, Writer and Project Managers

Problem to solve

Develop creative concepts to support a global omni-channel campaign that delivered on the brief to remind customers that Starbucks is here for the Holidays to give you your hit of Holiday cheer.

Scope

Trend and market research, campaign concept, merchandise consultation with agency, Starbucks cards, coffee packaging, in-store signage, menus, website, app, audio advertising, agency oversight, social media, Starbucks rewards loyalty game, TV and OLV commercials

Key stakeholders

Marketing, Product, Legal, Public Affairs, Operations, Chief Marketing Officer

Timeline

18 months

Duration in market

2 months